About Us
Welcome to our world, where luxury meets audacity, and fashion knows no bounds. Founded in 1995 by Canadian twin brothers Dean and Dan Caten, we have become synonymous with a unique blend of Italian tailoring, contemporary design, and a rebellious spirit. Our journey from its inception to global recognition is a story of creativity, innovation, and relentless passion.
The Founders
Dean and Dan Caten were born in Toronto, Canada, and their fascination with fashion began at an early age. After studying at the prestigious Parsons School of Design in New York, the twins moved to Italy, the heart of haute couture, to pursue their dreams. Their distinct style and vision quickly caught the attention of the fashion world, leading to the creation of our brand.
The Vision
We are a brand that defies conventions. We effortlessly combine contrasting elements, blending sophistication with irreverence, elegance with edge. The Caten brothers' approach to fashion is rooted in their desire to create garments that are not only visually striking but also impeccably crafted. Our collections often feature a playful mix of styles, incorporating influences from music, art, and pop culture, resulting in pieces that are both timeless and avant-garde.
Craftsmanship and Quality
At the core of our brand lies an unwavering commitment to quality and craftsmanship. Every piece is meticulously designed and constructed using the finest materials. Our partnership with Italian artisans ensures that each garment embodies the excellence and precision of traditional tailoring while embracing modern design techniques. From luxurious fabrics to intricate detailing, our creations are a testament to our dedication to perfection.
Iconic Collections
Our collections are renowned for their bold and innovative designs. We have consistently pushed the boundaries of fashion, creating iconic pieces that have become staples in the wardrobes of fashion enthusiasts worldwide. Whether it's our signature distressed denim, sharply tailored suits, or avant-garde accessories, our creations exude confidence and individuality.
Celebrity Endorsements
Over the years, we have garnered a loyal following among celebrities and fashion icons. Our designs have graced the red carpets of major events, worn by the likes of Madonna, Rihanna, and Beyoncé. Our unique ability to blend high fashion with street style has made us a favorite among A-listers, solidifying our status as a powerhouse in the fashion industry.
Beyond Fashion
We are more than just a fashion label; we represent a lifestyle. Our ventures extend beyond clothing to include fragrances, eyewear, and footwear, all of which reflect the same commitment to quality and innovation. Our flagship stores, located in fashion capitals around the world, offer a unique shopping experience that embodies our distinctive aesthetic.
Sustainability and Social Responsibility
In an era where sustainability is paramount, we are committed to making a positive impact. We are actively exploring eco-friendly practices, from sourcing sustainable materials to implementing responsible production methods. We believe in the importance of giving back and support various charitable initiatives, striving to make a difference in the communities we touch.
The Future of Our Brand
As we continue to evolve, our core values of creativity, craftsmanship, and boldness remain steadfast. Our ability to adapt to changing trends while staying true to our unique identity ensures that we remain at the forefront of the fashion industry. With each new collection, we continue to captivate and inspire, setting new standards for luxury fashion.
Conclusion
We are not just a brand; we're a statement. We're a celebration of individuality, a testament to the power of creativity, and a tribute to the artistry of fashion. Dean and Dan Caten's vision has transformed us into a global phenomenon, and their relentless pursuit of excellence continues to shape the future of fashion. Welcome to our world, where style knows no limits and every piece tells a story.